Wednesday, March 2, 2016

Univision Launches Groundbreaking Voter Engagement Campaign: Vote For Your America

NEW YORK--(BUSINESS WIRE)--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced its fully-integrated, companywide effort to increase the turnout of Hispanic, multicultural and millennial voters in the 2016 general election and preceding national primaries.

“For nearly 60 years, as a mission-driven Company, Univision has been at the forefront of informing and empowering the Hispanic community on the issues that not only matter most to them, but also are critical to our country as a whole,” said Randy Falco, president and chief executive officer of UCI.

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Clinton Hires SEIU Veteran As Director Of Hispanic Paid Media

The Hillary Clinton campaign has hired Sylvia Ruiz from the Service Employees International Union (SEIU) to serve as its director of Hispanic paid media, BuzzFeed News has learned.

Ruiz will will work with James Aldrete, who runs the campaign’s Spanish-language paid media operation.

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Tuesday, March 1, 2016

Over 13 Million Latinos Expected to Cast Votes in November

The National Association for Latino Elected Officials released information today outlining the importance of the Latino vote in critical states like Colorado and Nevada. According to NALEO Educational Fund projections, more than 13.1 million Latino voters will cast ballots in the upcoming presidential election, up from 11.2 million in 2012. This would mark a 17 percent increase in turnout and an 8.7 percent increase in the Latino share of the vote from Election 2012.

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Saturday, February 20, 2016

If I Were CMO For Republicans Or Democrats This Election Year

A lot of articles, studies and presentations about Hispanics come across my screen. My interest in this group is obviously professional, but as of late, two very recent and related reports arose in the same week, both about the Hispanic electorate: 
“The Latino Voter Registration Dilemma by CLACLS (Center for Latin American, Caribbean and Latino Studies from the City University of New York) and Changing The Latino Electorate (by the Pew research Center).

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Is speaking Spanish necessary to be Hispanic? Most Hispanics say no

During Saturday’s Republican presidential debate in South Carolina, Marco Rubio questioned (in English) whether Ted Cruz speaks Spanish. Cruz responded in Spanish with a challenge to Rubio to discuss their views on immigration in that language.

Rubio’s confrontation with Cruz, who recently became the first Hispanic to win the Iowa caucuses, was interpreted by some as a challenge to how much Cruz belongs to or identifies with the Hispanic community in the U.S. (It’s worth noting that this is not a new tactic. Hispanic Democrats have been confronted before by fellow Latinos in a similar way.)

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Friday, February 12, 2016

A media buyer’s guide to Latino voters

You didn’t see it in the recent caucuses in Iowa, where Hispanics make up only 5 percent of the state population, but over the next few months you will.

The Latino vote will be a huge factor in the 2016 general election.

Analysts say for a Republican candidate to win, they will need to capture 40 percent of the Hispanic vote.

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Sunday, February 7, 2016

CNN en Español launches Latino voter data series

Latinos have been voting at historically low levels in presidential elections, even though they will make up a politically potent 9.9% of the electorate in the 2016 White House contest, according to a new survey from a partnership between CNN en Español and City University of New York.

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Millennial and first-time Latino voters look to make big impact in 2016 elections

This time around, Diego Martinez Barrera aspires to make a difference with his vote. At age 20, he’s preparing not just to cast a ballot in his first presidential election, but to help others register to vote for the first time.

“I have family that doesn’t have that right to go out there and vote as I do,” he said. “In some ways, I represent what they can’t. I really just wish for the day where they can attain the citizenship and actually get to vote themselves.”

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Thursday, January 28, 2016

Marco Rubio Shows N.F.L. Fans He’s One of Them, and Smiles

With trick catches, textbook throwing form and more than a few smiles, Marco Rubio is showing a lighter side — both self-assured and self-deprecating — to football fans in a new ad to be released this weekend, titled “Football.”

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Minority Vote is Key in 2016, Top Demographer Says

The election of the next president of the United States formally starts on Feb. 1 in Iowa. One of the nation’s leading demographers says people of color will play a key role in determining who will be in the White House in 2017. William Frey, a Brookings Institute demography scholar, said President Obama’s victories in 2008 and 2012 can be attributed in large part to the support of racial minorities. 

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Wednesday, January 27, 2016

How Chelsea and Ivanka's friendship has become 'strained' over Hillary and Trump's jabs at one another

The continuous jabs that Hillary Clinton and Donald Trump have thrown at each other while campaigning have reportedly strained a once blossoming friendship between their children. 

Chelsea Clinton and Ivanka Trump's friendship has suffered as their parents battle it out for the White House in 2016, according to the New York Daily News.

The famous daughters were once so close that they reportedly sent text messages to each other quite frequently as well as exchanged baby gifts. 

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Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising Bureau.

The IAB report also found that 61 percent of voters consider digital outlets and television to be "primary information sources" as they choose between Donald Trump, Ted Cruz, Hillary Clinton, Bernie Sanders and others heading into the GOP and Democratic primaries.

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Tuesday, January 26, 2016

More Millennial Than Latino

A new generation is charting its own course in politics and ideology. Latinos represented 8.4 percent of voters in the 2012 presidential election, and because the Latino population is increasing, much ink has been spilled about their future influence on American electoral outcomes. But population size is just one moving target. One such monumental shift is that while only 46 percent of Latino 34-year-olds were born in the U.S., 81 percent of Latino 18-year-olds were, according to the American Community Survey. 

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Saturday, January 23, 2016

Hispanic vote will reach record high in 2016

MIAMI — The Hispanic electorate will reach a record high in 2016 with more than 27 million people eligible to vote, nearly outnumbering the number of African-Americans in the United States, according to a Pew Research Center report released Tuesday.

But the Hispanic population skews so young that it may not have as big an impact on the elections as some expect. About 44% of the population falls into the millennial category — those born after 1980 — meaning they don't register to vote or participate in elections as much as their older relatives, the report found.

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Hispanic Millennials' Potential as Voting Bloc Huge

The influence of Hispanics in U.S. elections may be growing, specifically that of Hispanic millennials.

Millennials, generally defined as those born in 1981 or later, make up 44 percent of the record 27.3 million Hispanic eligible voters for 2016, according to a Pew Research Center study released Tuesday. That means there are more Hispanic millennials than millennials in any other racial or ethnic group.

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Monday, December 28, 2015

The nation’s first Hispanic president? Why no one’s talking about that

In 2013, a Pew survey asked Latino-Americans the following question: “Who is the country’s most important Hispanic leader?” The top answer, at 62 percent, was “don’t know,” followed by “no one.”

Two years later, Republican Senators Ted Cruz and Marco Rubio both have a legitimate shot at becoming the nation’s first Hispanic presidential nominee. And yet their ethnicity has received far less attention than Barack Obama’s race did when he ran for president eight years ago.

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Three Facts About Latino Voters That Media Got Wrong In 2015 But Can Improve In 2016

Leading up to the 2016 elections, media should be careful not to perpetuate the same myths about Latino voters that many pushed in 2015, including portraying Latinos as a monolithic voter bloc exclusively interested in immigration or superficially attracted to Hispanic or bilingual candidates regardless of their policies, and suggesting this growing demographic will be a "non-factor" in 2016.

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Trump becomes poster boy for efforts to mobilize 2016 Latino voters

After Gabriela Pineda exited the Los Angeles Convention Center this month clutching her naturalization papers, the newly minted citizen marched straight over to a table set up by Democratic Party organizers to register voters.

Among the registration forms was a pamphlet titled "GOP Clown Car 2016." It featured pictures of each of the Republican presidential candidates.

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Monday, December 21, 2015

Hispanics Vow to Register 1 Million New Voters Against Trump, GOP

Angry and concerned that the once-lambasted Donald Trump could be the Republican nominee for president, Latino activists are vowing to flood the voting rolls with 1 million new citizens to bring down Trump and the GOP in 2016.

The Washington Times reported Sunday that the advocates say the new voters could make a difference in the presidential race and in key Senate races in Illinois and Florida, where Republicans will be reaching 

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Saturday, December 19, 2015

The New Attack on Hispanic Voting Rights

After the Supreme Court decision that gutted the Voting Rights Act, tactics to suppress minority voting are flourishing — especially in states where Hispanic voters are reshaping the electorate. Part two of an ongoing series.

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Ranking GOP Presidential Candidates According to Digital Strategy

The GOP campaign has been continually heating up, and that's good news for marketers. Every day, candidates are experimenting with their digital strategy, and as a recent study from Pew Research finds, digital

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22 Democratic Senators Press for Screening Visa-Seekers' Social Media Activity

The growing movement to require the U.S. government to examine visa seekers' social media activity now includes a large group of Democratic senators, who are pressing the Obama administration to expand background checks in the wake of the San Bernardino terror attack.

The 22 lawmakers sent a letter to Homeland Security Secretary Jeh Johnson Tuesday, urging him to have his agency immediately begin reviewing applicants' social media accounts.

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Election 2016: Ted Cruz, Marco Rubio Are Traitors To Hispanics, Activists Say Of Cuban-American GOP Presidential Candidates

Liberal Hispanic groups have launched a campaign with the goal of turning Latino voters against Republican candidates Sens. Marco Rubio and Ted Cruz, both Cuban-Americans, accusing them of being traitors against their own culture, the Washington Post reported Monday. 

Hispanic leaders in swing states are using radio and online ads, social media posts and public discussions to accuse the GOP contenders of fighting against changes Latinos support, including immigration reform and a minimum wage increase.

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Saturday, December 12, 2015

U.S. politicians celebrate Venezuelan opposition’s landslide win over ruling party

Elected officials from both sides of the political aisle welcomed the outcome of Sunday’s legislative election in Venezuela and congratulated the people of the country for making their voices heard in a peaceful manner.

Florida Congresswoman Ileana Ros-Lehtinen said she kept a close eye on Sunday’s developments.

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Friday, December 4, 2015

Hispanic and Latino American politics

According to U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation's largest ethnic minority. Mexican Americans alone are 64% of Hispanics,[2] the Democratic Party is considered to be in a far stronger position among Hispanics overall. The U.S. Census indicates that the Hispanic population of the United States is the fastest growing minority group in the country.

More than 9% of eligible voters nationwide are Latino. The majority support for Democratic candidates continues a pattern among Hispanic voters. In a December 2011, 67% of Hispanics said they were Democrats, and 20% said they were Republicans.

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Thursday, December 3, 2015

This is Why Social Media Will Decide the 2016 Election

Is it possible to tweet your way into the Oval Office?

If 2008 was the “Facebook election,” how will history remember the 2016 race? Here’s a hint: Check your Twitter for clues.

In a panel discussion at Fortune‘s Most Powerful Women Next Gen Summit in San Francisco on Tuesday, Public Radio International CEO Alisa Miller declared that the U.S. is in the midst of “the social media revolution” election

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Sunday, November 29, 2015

Importance of Hispanic Vote High this Election

This election season, Hispanic voters are expected to make up 10% of the overall electorate, making their votes a battleground for candidates.

“We will have a wall. The wall will be built. The wall will be successful,” said Republican presidential candidate Donald Trump. “And if you think walls don’t work, all you have to do is ask Israel. Believe me, the wall will be properly done.”

It’s become a controversial issue among politicians on both sides of the aisle.

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Monday, November 23, 2015

How iHeartRadio And Pandora Are Connecting Campaigns With Latino Voters For 2016

MIAMI — As thousands of Hispanics packed the American Airlines Arena in Miami on Saturday to watch some of the biggest Latino acts perform including Pitbull, Jennifer Lopez, and Don Omar, an unlikely group was enjoying the show from a VIP lounge next to the stage.

Nearly 20 political operatives from pro-Clinton super PAC Priorities USA, the Republican National Committee, the U.S. Hispanic Chamber of Commerce, EMILY’s List, Voto Latino, and more were invited to the iHeartRadio Fiesta Latina for a weekend on South Beach, that included a private luncheon with top executives overlooking the beach, with champagne and without a hard sell (“It’s a fiesta!” they repeated)

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Presidential debate performances lift Cruz, Rubio to top of social media

NEW YORK - U.S. Republican presidential candidate Ted Cruz stole the spotlight on social media from the front-runners during a televised GOP debate on Tuesday night, drawing attention and positive reviews.

The fourth televised debate for the Republicans hosted by Fox Business Network had more people talking about it online than the third debate hosted by its older and bigger rival CNBC two weeks ago. The Tuesday night debate ranked in an average of 13.5 viewers, setting a record for the eight-year-old network. 

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Sunday, November 22, 2015

Latin Grammys: Music, Celebrities, And Calls for Latino Voting Power

The excitement leading up to the 16th Annual Latin Grammys did not disappoint. The biggest winner Thursday night was Mexican singer-songwriter Natalia Lafourcade, who won in four out of the five categories she was nominated in, including "Song of the Year" and "Record of the Year" with her track "Hasta la Raiz".

The most prestigious award, "Album of the Year", went to Dominican icon and bachata artist Juan Luis Guerra for "Todo Tiene su Hora." The artists thanked his fellow nominees and tweeted: "An honor sharing this award with the nominees! Thanks to LatinGRAMMYs. We feel blessed and give glory to our Lord Jesus!"

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Wednesday, November 11, 2015

NPR's Latino USA Uncovers 4 Important Truths About The Latino Vote

On the November 6 edition of NPR and the Futuro Media Group's Latino USA, host Maria Hinojosa highlighted four important facts about the Latino vote that media and pundits often miss. Hinojosa and several show producers debunked the myth that Latinos are a monolithic voting bloc, explained how the "representation gap" affects Latinos more than "almost any other group," highlighted the significant demographic overlap between millennial and Latino voters and the issues that motivate them to vote, and noted that the impact of the Hispanic vote could be even greater than previously thought due to low naturalization rates among certain groups of Latinos legally living in the U.S.

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Tuesday, October 27, 2015

Jeb and George W. Bush talk 9/11, leadership, Latino vote, summer jobs

HOUSTON, Texas -- As the storm clouds over Houston disappeared Monday afternoon, Republican presidential candidate Jeb Bush sat in front of an audience of top donors and bantered with his brother, former President George W. Bush about old summer jobs.

"I would come home where George was renting an apartment in the Rice area of Houston. And he would make me hose myself down butt naked, outside, before I could even come into the room!" the former Florida governor joked, describing how he reeked of ammonia after working long 12 hour days shoveling "ammoniated rice hulls" - husks of rice process for cattle feed, in the hot Texas sun for $2.10 an hour.

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Saturday, October 24, 2015

Republicans celebrate Hispanic heritage, court Colorado’s crucial Latino vote

State Rep. Clarice Navarro, a Republican from Pueblo, celebrated National Hispanic Heritage Month with roughly 30 of her re-election campaign supporters at a happy-hour gathering at Lime in downtown Denver earlier this month, kicking off a conversation about ethnic policy and Republican outreach in swing-state Colorado, where the Latino population is now more than 21 percent.

“I’ll tell you, I remember my bootstrap moment,” Navarro told the smiling and nodding crowd of conservatives. “It was when I made the cheerleading squad in high school, and I was so happy, and I told my mom, my working, single mom, and she said, ‘Great but you’re going to have to buy your own uniform.’

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Thursday, October 22, 2015

GOP could win Florida with Hispanic vote

WASHINGTON – If you believe – as many on both sides of the aisle do — that a Republican cannot win the White House without capturing a sizable portion of the Hispanic vote next November, then it looks bleak for the GOP.

Harsh rhetoric about immigrants and the “let’s-build-a-huge-wall-on-the-southern-border’’ movement led by campaign front-runner Donald Trump has prompted outrage from many Hispanic leaders.

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Tuesday, October 20, 2015

Hispanics Could Hold Sway Over the 2016 Election

Hispanics are playing an increasingly impactful role in national politics, and how they turn out next November stands to be a key factor in which party emerges in control of the White House and Congress the following January.

Hispanics are the largest minority group in the U.S., comprising about 17 percent of the U.S. population, according to the U.S. Census Bureau. And that number is only expected to grow: By 2060, the bureau projects Hispanics will make up 29 percent of the population in what by then will be a majority-minority nation.

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Friday, October 16, 2015

Group Supporting Hillary Clinton Releases Hispanic-Themed Ad

LAS VEGAS — Hours after the first Democratic debate wrapped up in Nevada, a state with a high share of Hispanic voters, the “super PAC” backing Hillary Rodham Clinton released its first Spanish-language digital ad, “Mi Hija” (translation: “My Daughter”), in support of her candidacy.

The five-figure buy by Priorities USA will run statewide in Nevada, and features a single mother talking about how she raised her child on her own. The mother calls her daughter “my sun, my light.”

“I think Hillary Clinton is a smart woman, she is a brave woman,” the mother says in Spanish, as English subtitles scrawl below. “As a mother, she knows how hard it is to go to work and raise a child.”

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10 influential Hispanic Americans in U.S. politics

National Hispanic Heritage Month runs from September 15 to October 15, and is celebrated in part to recognize the contributions of Hispanic and Latino Americans to the United States. To honor Hispanic culture, and its impact on America, we look at 10 important Hispanic Americans in U.S. political life, past and present.

1. Jorge Ramos
Ramos is a Mexican-American journalist who anchors the Spanish language Univision nightly news, an English language news program, and was named one of Time Magazine’s Most Influential People. Known as “The Walter Cronkite of Latino America,” Ramos left Mexico for America at 24 after the Mexican government censored a critical story he produced, and he became a U.S. citizen in 2008.

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Tuesday, October 13, 2015

Presidential Race 2016: Salma Hayek Joins 'Latinos For Hillary,' Backs Clinton for President

Actress Salma Hayek has made public her support for Democratic presidential candidate Hillary Clinton, and the star is helping the candidate launch "Latinos For Hillary."

On Oct. 1, Clinton announced that she will be launching "Latinos For Hillary," a campaign to coincide with Hispanic Heritage Month, reported NBC News.

The initiative will involve several events in the next few weeks that will all focus on garnering the support of Latino voters, including an interview with Telemundo's Maria Celeste Arraras, as well as a speech at the Congressional Hispanic Conference Institute's annual awards gala on Oct. 8.

Mobile Will Be Key In Reaching Latino Voters

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across. 

There are now 52 million Latinos in the U.S. More than 12 million Latinos voted in the 2012 election, and one result was that more Latinos were elected to the House and Senate than ever before. Prognosticators expect 2016 to see 16.7 million registered Latino voters. By 2030, Hispanic voters will comprise an estimated 40% of the eligible electorate.

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To become first Latino president, Marco Rubio may have to bridge Hispanic divisions

NORTH LAS VEGAS His old working-class neighborhood in North Las Vegas, where Marco Rubio spent six impressionable years of his youth, looks more like the majority of Latino America than Rubio’s hometown of West Miami. Restaurants sell tacos. Bars advertise soccer matches. Conversations sound distinctly Mexican.

The Florida senator says he feels right at home. He’s speaking at the Catholic school he attended “for a month” before pleading with his parents to go back to public school with his friends. He’s just driven past the community pool where he learned how to swim.

“I learned a lot about the American Dream in Nevada,” Rubio says.

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Saturday, October 3, 2015

Study: Asians expected to become largest US immigrant group

WASHINGTON • In a major shift in immigration patterns, Asians will surge past Hispanics to become the largest group of immigrants heading to the United States by 2065, according to estimates in a new study.

An increase in Asian and Hispanic immigration also will drive U.S. population growth, with foreign-born residents expected to make up 18 percent of the country’s projected 441 million people in 50 years, the Pew Research Center said in a report being released Monday. This will be a record, higher than the nearly 15 percent during the late 19th century and early 20th century wave of immigration from Europe.

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Rally aims to mobilize Hispanic voters

BRADENTON - Donald Trump has been a blessing for the Latino community. That was the sentiment that ran through the Minority Citizenship and Voter Registration Walk in Bradenton on Saturday.

Inspired by the GOP candidate's anti-immigration rhetoric, Bradenton resident Junior Salazar and his nonpartisan group, the United Nations Organization, coordinated a two-mile march to mobilize Hispanic voters and encourage them to vote. Hundreds pierced the air in the city's downtown area chanting, “Today we march, tomorrow we vote,” all the way to the Supervisor of Elections office, where booths for voter registration and legal counsel were waiting for them.

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Monday, September 21, 2015

Voto Latino Launches Hispanic Heritage Month of Action

WASHINGTON, Sept. 17, 2015 /PRNewswire-USNewswire/ -- Voto Latino announced the launch of #HispanicHeritageHero, a photo campaign that celebrates the many unsung Latino heroes and their contributions. The campaign is part of Hispanic Heritage Month of Action, an initiative launched by Voto Latino and partners that aims to encourage civic participation and voter registration between September 15th - October 15th.

Throughout this month, Voto Latino and partners will encourage supporters to share photos of (or with) their #HispanicHeritageHero and describe why this person was impactful. Participants can highlight family members, friends, mentors, community leaders, celebrities, and politicians that have made a difference, no matter how big or small. Through this work, Voto Latino also hopes to counter the growing inaccurate rhetoric about the Latino community.

"Photos carry the power of storytelling and we will leverage social media as a way to honor our mentors and heroes," said Maria Teresa Kumar, President & CEO of Voto Latino.

You can read more about the collaboration here.

Also, beginning Sept 15th, Instagrammers can enter for a chance to co-host a future Instameet with Voto Latino (and a very special guest) or win a gift card. Make sure to ENTER NOW.

To learn more about how you can join the #HispanicHeritageHero campaign visit:

SOURCE Voto Latino

Republica Unveils "Stand Stronger" Campaign For Coalition Initiative Promoting U.S. Citizenship

MIAMI, Sept. 17, 2015  -- Republica, one of America's leading independent cross-cultural advertising, communications and digital agencies, today unveiled "Stand Stronger," Citizenship Awareness Campaign, a comprehensive campaign designed to encourage the 8.8 million eligible lawful permanent residents to apply for and obtain U.S. citizenship.

Launched to coincide with the annual Citizenship Day activities, the "Stand Stronger" campaign is a project of non-profit Civic Nation that will leverage the Obama Administration's efforts to build a multi-year, nonpartisan, educational, public awareness initiative supported by the public sector (federal, state and local governments), private sector, philanthropy and media. The goal is to educate and empower the millions of eligible permanent residents to become new Americans by pursuing the naturalization process in order to access opportunities and to reach their full potential as U.S. Citizens.

Republica is providing its services pro bono, including strategy, branding, creative, digital, messaging and social media platforms for the campaign, which are all focused on demystifying potential obstacles that are inhibiting eligible permanent residents from applying for citizenship. Key barriers to naturalization include lack of understanding about the process, concern about the English language requirement, lack of time to prepare, and real or perceived inability to pass the naturalization exam.

"By becoming an American citizen, you'll be taking an important step toward giving your dreams a chance to grow with the promise of increased job opportunities the rights and freedoms afforded to all U.S. citizens and the opportunity to give back to the country you now call home," says President Barack Obama in the campaign's inaugural Public Service Announcement.

The multi-year effort will be launched in English and Spanish ("Mas Firme. Mas Fuerte.") and will also include Chinese Mandarin and Tagalog assets, targeting regions with the greatest populations of legal permanent residents – California, New York, Texas, Florida, Illinois, New Jersey, Massachusetts, Virginia, Washington and Arizona.

"Republica is proud to launch 'Stand Stronger,' a campaign that we believe will inspire and mobilize those 8.8 million eligible residents to make the commitment to becoming American Citizens," said Jorge A. Plasencia, Republica co-founder, chairman and chief executive officer. "I commend our outstanding team members who have worked tirelessly to bring the campaign to life, and thank our partners for their significant support," added Plasencia.

"The campaign's main message is that becoming a naturalized citizen matters – today and in the future – and will positively impact you, your family, your community, and ultimately, our country," said Luis Casamayor, Republica co-founder, president and chief creative officer. "Our creative inspiration is that naturalization is not about changing your identity, but about building upon who you already are."

"Stand Stronger" is a multiplatform campaign that features a website ( built by Republica, as well as public service announcements, social media platforms and engagement (@StandStrongerUS), digital advertising, and print collateral. Celebrity influencers will also be incorporated into forthcoming creative assets of the campaign.

"Stand Stronger" is activated through the collaboration of a coalition of non-profit, philanthropic and private sector contributors organized by Civic Nation, a charitable and educational organization that promotes sensible public policies. In addition to Republica, other contributors include: PVBLIC Foundation, an in-kind grant making organization aggregating donated advertising to support "Stand Stronger," and TruthCo., an innovator and pioneer of in-depth, actionable cultural insights contributing market data for the campaign.

Republica Partners for "Stand Stronger":

Key partners for the production of the public service announcements include:

Bonsai3: Bonsai3 is a design boutique independently developing projects in motion graphics, print and web.

IndieHouse: IndieHouse represents a new breed of creative talent servicing a 360-degree approach to advertising.

3rd Eye Design Group: 3rdeye is a full-service post-production, design and animation studio offering creative solutions to advertisers, TV networks, film and production studios around the globe.

To learn more, visit

Hearst Television to Launch "Matter of Fact," Talk Show Hosted by Author and Commentator Fernando Espuelas

NEW YORK, Sept. 21, 2015  -- Hearst Television Inc. is launching a new weekly program hosted by acclaimed political commentator, author, national radio host and entrepreneur Fernando Espuelas.

The half-hour interview and discussion show, MATTER OF FACT WITH FERNANDO ESPUELAS, will broadcast from Washington, DC, beginning this fall, with plans for national expansion in the following months.  The program, consisting of 48 weeks of original content, will air across the Hearst Television group primarily in the Sunday morning news and information block.  Selected segments will be offered on demand via; Twitter followers can connect with the show via @matteroffacttv.

"Matter of Fact will offer an analysis and perspective on current political and socioeconomic issues with a focus on the implications for newer generations who are shaping a rapidly changing American landscape," said Emerson Coleman, vice president, programming, at Hearst Television.  "Fernando's show sits right at the intersection of national politics and the population shifts that are redefining the country.  He'll be able to engage in a new dialogue with decision makers, from community leaders to heads of state, who influence policy and effect change in every corner of the world.  Matter of Fact is a perfect fit for our times."

"We'll give Americans an information toolkit to understand and engage with political and social issues," Espuelas said.  "We want people to hear from candidates and leaders – their visions and their answers to the questions that citizens want answered.  Matter of Fact will seek to put information in context, in a conversation that shifts away from ideology, partisanship and inside-the-Beltway chatter, and explains the issues in a way that is down-to-earth, relevant and more inclusive for all audiences."

Espuelas has interviewed a Who's Who of political figures including President Obama, Senator John McCain, Senator Rand Paul, Senator Bernie Sanders, former Senate Majority Leader Harry Reid and former Florida Governor Jeb Bush, among numerous others.  A Henry Crown Fellow at the Aspen Institute, Espuelas has also written for, the Huffington Post and The Hill, and is a frequent broadcast and cable network TV and radio commentator with a Facebook presence reaching some 300,000 unique users per week.   

Among his numerous honors, PODER Magazine in 2012 named Espuelas one of "The Nation's 100 Most Influential Hispanics"; Time magazine included Espuelas on its list of the "Leaders of the Millennium"; he was recognized as a "2000 All-Star" business leader by Crain's New York Business; the World Economic Forum included him among its "Global Leaders of Tomorrow"; and CNN en Espanol named him a "Latin American Leader of the Internet." 

A native of Uruguay, Espuelas and his mother fled that country's political and economic crisis, immigrating to the United States in 1976 with only $100.  He graduated from Connecticut College and went on to serve on its board of trustees.  Espuelas conceived and launched AT&T's first online service in Latin America and in 1996 co-founded and served as the CEO of StarMedia, a pioneering Internet multi-platform media company for Spanish and Portuguese audiences registering 1.8 billion page views per month at the dawn of the consumer Internet Age.  In 2008, he created Fernando Espuelas, a drivetime daily bilingual talk show broadcast on the Univision Radio Network and through mobile devices via iHeartRadio.  In 2012, The Fernando Espuelas Show was re-launched as part of the new Univision America Network. 

Among his many charitable and philanthropic endeavors, Espuelas co-founded and chaired the StarMedia Foundation which, in partnership with the Inter-American Development Bank and Microsoft, built information technology training schools in impoverished neighborhoods in Brazil, Colombia and Uruguay.  Espuelas' autobiography, Life in Action, was published by Penguin in 2004.

Award winning producer Sheila Jaskot, formerly with CBS Evening News, will serve as the show's senior producer.

"Fernando offers a well-informed worldview on today's issues," said Jordan Wertlieb, president of Hearst Television.  "His accomplishments in digital and broadcast media, in political commentary, and charitable works, mentoring and leadership have made him a leading voice in the Latino community today."

SOURCE Hearst Television Inc. Web Site:

Thursday, September 17, 2015

Top 6 Facts on the Latino Vote

On September 17, 1787—exactly 228 years ago today—the nation’s founders signed the Constitution of the United States. Each year on this date, Americans celebrate Constitution Day, also referred to as Citizenship Day. To mark the occasion this year, the White House Task Force on New Americans—which President Barack Obama established last year to improve the civic, economic, and linguistic integration of immigrants and refugees—is launching the Citizenship Public Education and Awareness Campaign. 

The campaign promotes the importance of U.S. citizenship and provides free citizenship preparation resources for those eligible to become citizens. The goals of the campaign are to invite permanent residents to learn more about citizenship, ensure that permanent residents and community organizations have access to trusted sources of information, and provide those working toward citizenship with access to service providers.

Becoming a citizen through naturalization allows an individual to exercise one of the most sacred rights and responsibilities bestowed upon Americans by the Constitution: the right to vote. In order to fully exercise their voting rights, citizens over age 18 must first register to vote. In celebration of Hispanic Heritage Month, which began two days ago on September 15, a coalition of more than 100 organizations launched the Hispanic Heritage Month of Action, an on-the-ground and digital campaign to urge Latinos to register to vote.

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Everyday Masters: Voto Latino’s Maria Teresa Kumar On The Power Of Latino Youth

Latinos are one of the youngest, fastest growing segments in America — yet they remain on the fringes of our politics.

Maria Teresa Kumar has made it her mission to change that. For eleven years, Kumar has been at the helm of Voto Latino, a nonpartisan organization that empowers Latino millennials to claim a better future for themselves and their community. What started as a self-funded labor of love has transformed into a huge force of political change for young Latinos. Not only do Kumar and VL work to register new voters and encourage Latino political candidates, they also train young Hispanics with the leadership skills they need to run for office and become agents of change.

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Sunday, September 13, 2015

What Part Will Hispanic Voters Play in the 2016 Elections?

As the Hispanic population in the United States rapidly grows, so does its influence on the electorate. As Hispanic voters turn out in greater numbers, both Republicans and Democrats are trying to appeal to these communities across the country. Even if Democrats tend to be more favored by Hispanic voters, Republicans still have a chance to change the odds. One thing is clear: the Hispanic vote will matter a great deal in 2016.

Hispanics are the largest ethnic minority group in the United States. In 1990, the Hispanic population amounted to 22 million, or only nine percent of the total population. In 2000, there were 35 million Hispanics, while in 2010 their numbers reached 51 million, or 13 percent of the total population. On average, one million Hispanic people are added to the American population yearly. As of 2013, Hispanics in the United States numbered 54 million, or 17 percent of the total population. Recent projections estimate that by 2060 Hispanics will account for 31 percent of the total population.

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