Monday, November 23, 2015

How iHeartRadio And Pandora Are Connecting Campaigns With Latino Voters For 2016

MIAMI — As thousands of Hispanics packed the American Airlines Arena in Miami on Saturday to watch some of the biggest Latino acts perform including Pitbull, Jennifer Lopez, and Don Omar, an unlikely group was enjoying the show from a VIP lounge next to the stage.

Nearly 20 political operatives from pro-Clinton super PAC Priorities USA, the Republican National Committee, the U.S. Hispanic Chamber of Commerce, EMILY’s List, Voto Latino, and more were invited to the iHeartRadio Fiesta Latina for a weekend on South Beach, that included a private luncheon with top executives overlooking the beach, with champagne and without a hard sell (“It’s a fiesta!” they repeated)

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