Friday, February 12, 2016

A media buyer’s guide to Latino voters

You didn’t see it in the recent caucuses in Iowa, where Hispanics make up only 5 percent of the state population, but over the next few months you will.

The Latino vote will be a huge factor in the 2016 general election.

Analysts say for a Republican candidate to win, they will need to capture 40 percent of the Hispanic vote.

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