Wednesday, January 27, 2016

Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising Bureau.

The IAB report also found that 61 percent of voters consider digital outlets and television to be "primary information sources" as they choose between Donald Trump, Ted Cruz, Hillary Clinton, Bernie Sanders and others heading into the GOP and Democratic primaries.

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