Tuesday, October 13, 2015

Mobile Will Be Key In Reaching Latino Voters

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across. 

There are now 52 million Latinos in the U.S. More than 12 million Latinos voted in the 2012 election, and one result was that more Latinos were elected to the House and Senate than ever before. Prognosticators expect 2016 to see 16.7 million registered Latino voters. By 2030, Hispanic voters will comprise an estimated 40% of the eligible electorate.

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