Hillary Clinton Could Run Her Hispanic Media Strategy Like Coca-Cola

The Clinton campaign has held national and local meetings with Latino strategists and stakeholders about an unconventional Hispanic media strategy that would look more like the approach a Fortune 100 company like Coca-Cola takes — a departure from how the Obama campaign structured its plan in 2012.

So far, the discussions have concerned engaging a national public relations firm to develop a national message for the Hispanic electorate, complemented by independent messages from statewide firms in a handful of key states like Florida, Nevada, Colorado, and North Carolina, according to multiple sources who have been briefed or were part of the meetings.

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