Media executives are salivating over big money flooding the 2016 election cycle

At least one small slice of the American public looks forward to the non-stop, sleazy political advertisements set to inundate viewers during the 2016 elections: media executives and their investors.

Peter Liguori, the chief executive of Tribune Company, said earlier this month that the next presidential campaign presents “enormous opportunity” for advertising sales. Speaking at a conference hosted by J.P. Morgan Chase, Liguori, whose company owns television stations and a number of newspapers, including the Los Angeles Times, referenced Super PAC spending as a key factor for why he thinks Tribune Co. political advertising revenue will rocket from $115 million in 2012 to about $200 million for the 2016 campaign cycle.

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